Creativity

Lurpak Takes Us On A Food Odyssey In Spot Urging Cooks To Be Adventurous

Latest Ad By W+K Promotes Brand's New Cook's Range, aimed at home cooks

Published on Apr 07, 2014

Editor's Pick

Butter brand Lurpak has been squarely aiming itself at a foodie audience with sumptuously-filmed ingredients in its recent campaigns through Wieden + Kennedy London (such as Cooking Up A Rainbow), and its latest spot, promoting its newly launched "Cook's Range," is no exception. In the space travel-inspired spot, food such as veggies, eggs and flour take on an other-worldy quality to the soundtrack of theme from 2001 A Space Odyssey (aka "Also sprach Zarathustra" by Richard Strauss). Meanwhile, a rousing speech urges home cooks to be more adventurous and "choose the path less trodden." It was directed by Dougal Wilson at Blink with VFX via MPC.

Cook's Range, which consists of four butter-based products, is one of the biggest launches in the brand's history. W+K also designed the packaging, and a print campaign, shot by photographer Ryan Hopkinson.

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About

Credits

Date
Apr 07, 2014
Agency:
Wieden + Kennedy London
Client:
Lurpak
Copywriter/Art Director:
Hollie Walker
Copywriter/Art Director:
Freddie Powell
Producer:
Emma Wright
Producer:
Chloe Roseman
Executive Creative Direction:
Tony Davidson
Executive Creative Director:
Kim Papworth
Production Company:
Blink
Director:
Dougal Wilson
Executive Producer:
Ewen Brown
DOP:
Stephen Keith Roach
Editorial Company:
Final Cut
Editor:
Joe Guest
VFX:
MPC-LA
VFX Supervisor:
Tom Harding
Shoot Supervisor:
Bill McNamara
VFx Producer:
Marianna Bruynseels
Grade:
Jean-Clément Soret
Titles/Graphics:
Chris Gray
Music and Sound:
Wave Studios
Sound Designer:
Aaron Reynolds

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