Creativity

Lurpak: FoodBeats

Music to cook to.

Published on Apr 30, 2012

Editor's Pick

Lurpak, purveyor of butter and amazing food porn ads and agency Outside Line have partnered with Last.fm for an online music tool that will generate playlists based on what you're cooking up.

FoodBeats will recommend you music based on the recipe you're using, so, for example, if you're making the (very British) sausage and mash, you would get '90s Britpop. Unfortunately, only available in the U.K.

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About

Credits

Date
Apr 30, 2012
Agency:
Outside Line
Brand Manager:
Samantha Peel
Client:
Lurpak
Creative:
Bruno Di Lucca
Developer:
Nate Vanderende
Developer:
Paul Lawton
Copywriter:
Lucy Titterington
Copywriter:
Amber Parkin
Social Media Manager:
Tony Wright

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