Lurpak: Good Proper Food

Keep calm and eat the comfort food.

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Editor's Pick

Forget worrying about the carb content of comfort food. It's good, sturdy, solid dishes that'll get you through this winter - and this week. That's the message from Lurpak's latest campaign through Wieden + Kennedy London, promoting the use of its butter in cooking. The TV spot, directed by Vince Squibb at Gorgeous, also features print ads entitled "Might", "Strength" and "Optimism", showing dishes such as cottage pie, macaroni cheese and bread and butter pudding.

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Feb 07, 2013
Wieden + Kennedy London
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