Lurpak: Mighty Meal Timer

Behold, the holiday meal!

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U.K. butter brand Lurpak and Wieden + Kennedy London contiue to elevate the art of mealmaking with the "Christmas Makers" campaign that pays homage to the daunting task of composing your holiday meal. Earlier, the brand launched a fun Facebook game out of Outside Line. W+K's print ads feature bold images of a delicious turkey and inspiring copy: "If We Can Do This We Can Do Anything."

An accompanying app, the Lurpak Mighty Meal Timer, helps to ease the stress of the seemingly impossible. "By your side to the glorious end," the app helps you to create a bespoke timing plan that keeps you on track with preparing each part of your meal, and the voice of Lurpak actor Rutger Hauer will help guide you through the various phases of meats, veggies and gravy.

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Dec 05, 2012
Wieden + Kennedy London
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