Creativity

Lurpak: 'Week of The'

Explore the food rainbow.

Published on Jan 06, 2012

Editor's Pick

Kicking off the new year in the healthiest way a, er, butter brand can, Lurpak is promotings its Lurpak Lightest Spreadable range with a new digital campaign through Outside Line, London. Every week visitors to its website's landing page will be directed to explore a different (healthy) food, under the title 'Week of The…' etc. The HTML5-enabled site also has a section where you can explore the healthy food 'rainbow', clicking on different foods to find out tips from celebrity chiefs, Lurpak and others on how to cook with them.

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About

Credits

Date
Jan 06, 2012
Agency:
Outside Line
Client:
Lurpak

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