Lurpak: 'Week of The'

Explore the food rainbow.

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Kicking off the new year in the healthiest way a, er, butter brand can, Lurpak is promotings its Lurpak Lightest Spreadable range with a new digital campaign through Outside Line, London. Every week visitors to its website's landing page will be directed to explore a different (healthy) food, under the title 'Week of Theā€¦' etc. The HTML5-enabled site also has a section where you can explore the healthy food 'rainbow', clicking on different foods to find out tips from celebrity chiefs, Lurpak and others on how to cook with them.

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Jan 06, 2012
Outside Line
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