LUST: A Little Less Innocent

Despite strength in the sex toy and lingerie market in Copenhagen and plenty of success with workshops and seminars, erotic boutique Lust was looking to become the first name in having it off. So they got in touch with Grey, Copenhagen, which created

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Despite strength in the sex toy and lingerie market in Copenhagen and plenty of success with workshops and seminars, erotic boutique Lust was looking to become the first name in having it off. So they got in touch with Grey, Copenhagen, which created this series of innocent-looking nature scenes. At first glance, the poster appears to be an average watercolor, the kind you see in hotel bathrooms. But, look closer, and you'll notice that the bee is pollinating the flowers in a manner more appropriate for Club than Bee Culture. According to the agency, the popularity of these posters has been so overwhelming that they are now printed as postcards and given away with purchases. Maybe the lusty bee can appear in the prono knock-off of Dreamworks' Bee Movie.       

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About

Credits
Date
Nov 12, 2007
Client:
LUST
Agency:
Grey Copenhagen
Creative Strategist:
Mikkel Kroijer
Creative Director:
Rasmus Moltke
Art Director:
Mikkel Kroijer
Copywriter:
Anders Moller
Illustrator:
Johannes Bojesen
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