Creativity

Lux AG: Make the Road a Concert Hall

According to Y&R/Frankfurt, Lux AG is a well-known Yamaha motorcycle dealership in Belgium, located in the eastern part of the country, near the frontier with Germany. These billboards, in fact, are seen in western Germany, where Lux has plenty o

Published on Feb 15, 2006

Editor's Pick

According to Y&R/Frankfurt, Lux AG is a well-known Yamaha motorcycle dealership in Belgium, located in the eastern part of the country, near the frontier with Germany. These billboards, in fact, are seen in western Germany, where Lux has plenty of customers, the agency adds. As CCO Christian Daul explains, the sleek mutated-metal idea "shows that you can generate beautiful sounds with Yamaha racing exhaust parts

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About

Credits

Date
Feb 15, 2006
Client:
Lux AG
Creative Director:
Christian Daul
Art Director/Copywriter:
Guido Masson
Photographer/Retoucher/Illustrator:
Klaus Gerber
Agency:
Young & Rubicam Frankfurt

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