Jeff Bridges Rides the Oregon Trail in W+K's First TV Work for Lyft

Campaign Puts the Emphasis on the Journey, Not the Destination

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About

Credits
Date
Sep 08, 2017
Agency:
Wieden + Kennedy - New York
Client:
Lyft
Production:
Biscuit Filmworks
Director:
Noam Murro
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen
UPM:
Jay Veal
Production Supervisor:
Jennifer Berry
Director of Photography:
Phedon Papamichael
Production Designer:
Bruce McCloskey
Editorial:
Arcade
Editor:
Jeff Ferruzzo
Editor:
Laurel Smoliar
Assistant Editor:
Samuel Barden
Sr. Producer:
Gavin Carroll
Producer:
Arlene Perez
Executive Producer / Partner:
Sila Soyer
Online:
Arcade
Lead Flame Artist:
Tristian Wake
Online Assistant:
Mark Popham
Online Producer:
Gavin Carroll
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