Creativity

On St. Paddy's Day, Lyft Riders May Be in for a 'Lucky' Surprise

Forget Finding a Rainbow as Cars Will Bring Treasure to You

By Ann-Christine Diaz. Published on Mar 17, 2018

Editor's Pick

For St. Patrick's Day, people need not search for the end of a rainbow to find a pot of gold, they simply need to summon a Lyft vehicle. Today, if riders tap a special #LuckyMode button in their Lyft app, they get a chance to score a gold-covered vehicle carrying a treasure chest. If riders find a key and unlock the chest by the end of their ride, they'll land whatever's inside. In Boston, that might be tickets to see American Celtic punk band the Dropkick Murphys.

#LuckyMode was conceived out of Muhtayzik Hoffer and will be available in California (Orange Country, San Francisco and San Diego), Miami, Boston, Chicago, Phoenix and Northern New Jersey from 12:00-10:00 PM today. The stunt follows in footsteps of the brand's other in-car surprises, like the "Stranger Things" mode that dropped ahead of the show's second season premiere.

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About

Credits

Date
Mar 17, 2018
Agency:
MUH-TAY-ZIK | HOF-FER
Client:
Lyft

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