Creativity

Lyft Journeys to the Moon With Tilda Swinton and Jordan Peele

The Stars Are on a Lunar Mission to Show 'It Matters How You Get There'

By Ann-Christine Diaz. Published on Oct 02, 2017

Editor's Pick

Tilda Swinton and Jordan Peele head for the moon in the latest executions of the "It Matters How You Get There" campaign from Wieden & Kennedy, New York.

The comedic spots, directed by Noam Murro via Biscuit, hark back to U.S. Apollo program, and the Hollywood superstars portray a pair of astronauts engaged in the sort of droll banter you have with a traveling companion on an extra long trip. As in the inaugural campaign featuring Jeff Bridges riding the Oregon trail, the new ads celebrate the journey, highlighting the "quality" of the ride.

"Without drivers, there is no Moon landing, no giant leap for mankind, no free, tiny water bottles," Peele says. "If you choose to ride with the right people, who do things for the right reasons, you'll always end up in the right place," adds Swinton, no doubt a jab at Lyft's biggest competitor Uber, which has been plagued with controversies ranging from sexual harrassment to, most recently, the city of London's decision not to renew the company's license to operate there.

The latest round also includes a series of shorter videos that bring modern-day fun to the '70s-era space ride. The GPS, for example, tells the pair, "In one hundred light years, turn left at the second meteor shower. In others, Peele asks Swinton for a place to charge his phone; to change the radio station and to turn back because he forgot his sunglasses, and in another, he wonders if she'd seen the game last night. "No, I've been up with you here for the last three months," she responds dryly.

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About

Credits

Date
Oct 02, 2017
Agency:
W+K New York
Client:
Lyft
Executive Creative Director:
Karl Lieberman
Creative Director:
Stuart Jennings
Creative Director:
Laddie Peterson
Copywriter:
Matt Simpson
Copywriter:
Pepe Hernandez
Art Director:
Alison Joseph
Art Director:
Blair Warren
Head of Integrated Production:
Nick Setounski
Content Producer:
Alison Hill
Content Producer:
Alexey Novikov
Head of Strategy:
Dan Hill
Strategy Director:
Tass Tsitsopoulous
Account Team:
Samantha Wagner
Account Team:
Jasmine Cogdell
Account Team:
Lee Ford
Communications Planner:
Karlo Cordova
Communications Planner:
Neil Sawhney
Project Manager:
Kristin Daly
Traffic Director:
Sonia Bisono
Head of Business Affairs:
Patrick O'Donoghue
Business Affairs:
Michael Moronez
Business Affairs:
Carla Curry
Production Company:
Biscuit
Director:
Noam Murro
Executive Producer:
Shawn Lacy
Chief Operating Officer:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Jay Veal
Production Supervisor:
Jen Berry
Director of Photography:
Phedon Papamichael
Editorial Company:
Arcade Edit
Editor:
Jeff Ferruzzo
Editor:
Laurel Smoliar
Sr. Post Producer:
Gavin Carroll
Assistant Post Producer:
Arlene Perez
Executive Producer:
Sila Soyer
Editorial Assistant:
Samuel Barden
VFX:
Riding Shotgun
VFX Comapny:
The Mill
VFX Flame Lead:
Keith Sullivan
Nuke:
James Cudahy
Nuke:
Ting Jung-Hsu
Nuke:
Vi Nguyen
Nuke:
Sungeun Moon
Executive Producer:
Chris Kiser
Producer:
La-Râ Hinckeldeyn
Production Coordinator:
Ashley Goodwin
CG Lead:
Ajit Menon
Modeling/Texturing:
Constance Bensen
Modeling/Texturing:
Ivan Joy
Animation:
Hannah Lee
FX:
Yimo Xu
Lighting/Rendering:
Billy Dangyoon Jang
Lighting/Rendering:
Juan Carlos Barquet
Telecine Company:
Company 3
Colorist:
Tom Poole
Mix Company:
Sonic Union
Mixer:
David Papa
Music:
Spirit In The Sky
Artist:
Norman Greenbaum

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