Lyft Offers 'Back to The Future' Rides in a DeLorean in NYC

Passengers Select 'McFly Mode' on Car-Hailing Mobile App

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Brands today celebrated the day Marty McFly and Doc Brown arrived in the future in "Back to the Future 2" -- Oct. 21, 2015. Car-hailing app Lyft partnered with Verizon to offer free rides in a DeLorean to passengers in New York City between 11 a.m. and 5 p.m. today who selected "McFly Mode" on Lyft's mobile app. But the rides were only 15 minutes long.

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Oct 21, 2015
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