Lynx: Reward from Cecil

Can Lynx cure gayness?

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Editor's Pick

Unilever's Axe, or Lynx as it's called in markets such as China and the U.K., is known for quirky humor. Here comes its latest effort from Hong Kong: suggesting that a few blasts of the body spray can turn lesbians straight. A post on the Facebook page of Lynx Effect Hong Kong says a lucky consumer can win $500 million Hong Kong dollars ($65 million U.S.) by buying Lynx ... but that the award should be claimed from Cecil. Read more about the effort, created by BBH Asia Pacific, in behind the work.

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Oct 16, 2012
BBH Singapore
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