Creativity

Lynx: Reward from Cecil

Can Lynx cure gayness?

Published on Oct 16, 2012

Editor's Pick

Unilever's Axe, or Lynx as it's called in markets such as China and the U.K., is known for quirky humor. Here comes its latest effort from Hong Kong: suggesting that a few blasts of the body spray can turn lesbians straight. A post on the Facebook page of Lynx Effect Hong Kong says a lucky consumer can win $500 million Hong Kong dollars ($65 million U.S.) by buying Lynx ... but that the award should be claimed from Cecil. Read more about the effort, created by BBH Asia Pacific, in behind the work.

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About

Credits

Date
Oct 16, 2012
Agency:
BBH Singapore
Client:
Lynx

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