Lynx Celebrates 18th Birthday With Digital Art Project

Deodorant Brand Commissions Artists For Tumblr Artworks And Holds Contest

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Unilver's Lynx deodorant (Axe in the U.S.) is celebrating the 18th birthday of its oldest fragrance -- Lynx Africa -- with a digital art campaign. The brand has invited 17 artists to create artworks marking its coming of age. They include Gif-iti artist INSA,Tumblr artist Jim'll Paint It, and rapper ItsNate. Their work will be published daily on a tumblr site, where visitors can also compete with their own work to be the 18th artist to be featured. The activity is by the U.K's TMW.
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Nov 19, 2013
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