Creativity

Lynx/Axe: Angels at Victoria Station

Catch a train, meet an angel

Published on Mar 16, 2011

Editor's Pick

BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London's Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We're wondering how many people missed their trains as a result.....

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About

Credits

Date
Mar 16, 2011
Agency:
Bartle Bogle Hegarty
Client:
Lynx/Axe

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