Chris Baker, a copywriter at BBDO and the man behind foul-mouthed word tutorial site The Fucking Word of the Day, has teamed with Eric Roller and Vanessa Castaneda to launch his latest creation, M Night School, a crusade to send filmmaker M Night Shyamalan back to film school to "get the help we all so desperately need."
Visitors to the site are asked to donate $1. If the site reaches its $150,000 target, a giant check will be presented to the filmmaker to go toward his education, and the awards presentation will be filmed. If he refuses, the money will go toward a scholarship for a budding filmmaker who submits his or her work on the site. That winner will be chosen at a film festival later this year. Should the site fail to raise $150,000, all donations will be returned. At press time, the site was $149,867 away from reaching its goal.