Creativity

French Mobile Brand Warns Teens of What They'll Miss by Texting at School

Who Can Think About Kant While They're Messaging?

Published on Jun 10, 2014

Editor's Pick

French mobile brand M6 Mobile by Orange is taking responsibility over teenagers texting at school by launching a print campaign warning them of what they'll miss while they're exchanging dumb messages with their friends. Three print ads superimpose examples of typical texting exchanges on pages of books imparting great knowledge - such as the history of the moon landings, Kant's views on morality and Pythagorus' Theorem -- accompanied by the tagline "Don't Text and School." Whether teens will actually think Pythagorus is more important than Andy dating Barbara is still up for debate, but it's a nice effort by Ogilvy Paris.

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About

Credits

Date
Jun 10, 2014
Agency:
Ogilvy Paris
Chief Creative Officer:
Chris Garbutt
Client:
M6 Mobile by Orange
Creative Director:
Baptiste Clinet
Creative Director:
Nicolas Lautier
Copywriter:
Antoine Gauquelin
Art Director:
Bruno Bilcalho Carvalhaes
Copywriter Supervisor:
Andrew Jolliffe
Photography:
Bruno Bilcalho Carvalhaes

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