French Mobile Brand Warns Teens of What They'll Miss by Texting at School
Who Can Think About Kant While They're Messaging?
Published on Jun 10, 2014
Editor's Pick
French mobile brand M6 Mobile by Orange is taking responsibility over teenagers texting at school by launching a print campaign warning them of what they'll miss while they're exchanging dumb messages with their friends. Three print ads superimpose examples of typical texting exchanges on pages of books imparting great knowledge - such as the history of the moon landings, Kant's views on morality and Pythagorus' Theorem -- accompanied by the tagline "Don't Text and School." Whether teens will actually think Pythagorus is more important than Andy dating Barbara is still up for debate, but it's a nice effort by Ogilvy Paris.
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About
Credits
- Date
- Jun 10, 2014
- Agency:
- Ogilvy Paris
- Chief Creative Officer:
- Chris Garbutt
- Client:
- M6 Mobile by Orange
- Creative Director:
- Baptiste Clinet
- Creative Director:
- Nicolas Lautier
- Copywriter:
- Antoine Gauquelin
- Art Director:
- Bruno Bilcalho Carvalhaes
- Copywriter Supervisor:
- Andrew Jolliffe
- Photography:
- Bruno Bilcalho Carvalhaes
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