Creativity

Arnold Schwarzenegger Prepares to Fight in Machine Zone's 'Mobile Strike' Super Bowl Teaser

App Game Maker Returns to the Super Bowl

By Maureen Morrison, Ann-Christine Diaz. Published on Feb 04, 2016

Editor's Pick

App game maker Machine Zone will air an ad in Super Bowl 50, the company said Tuesday night, confirming an earlier report by Ad Age.

During a CBS special about Super Bowl ads, Machine Zone announced its upcoming Super Bowl buy for "Mobile Strike" with a teaser and an appearance by Arnold Schwarzenegger, who has starred in recent ads for the game.

In the spot, Mr. Schwarzenneger, dressed in a suit, goes on an elevator ride, but when the doors open, he emerges in full miltary regalia, geared up for a huge battle. "Join me, and strike!" his voiceover says, as the spot cuts to scenes of a battlefield where Arnold, looking very much like his Terminator self, spews ammo at enemies from a tablet.

The Super Bowl work was created by TwoFifteenMcCann.

The company advertised in the Super Bowl last year with an ad for "Game of War: Fire Age" that starred Kate Upton.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 04, 2016
Agency:
Twofifteen McCann
Client:
Machine Zone
Production Company:
Furlined
Director:
Henry Hobson

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.