Creativity

Macy's: Believe-o-MagicApp

Yes Virginia, you can download that app.

Published on Nov 10, 2011

Editor's Pick

Macy's is bringing 'Yes, Virginia' into the smartphone era with Believe-o-Magic, a holiday-themed Augmented Reality app developed by JWT New York, Metaio and The Ebeling Group.

Families visiting Macy's stores to post letters to Santa can use the app by having kids stand on special floor markers. Then can then be photographed with the phone camera posing 'next to' with AR characters from the animated classic film. The photos can be used to create customized holiday cards.

The augmented reality push for the retailer continues from previous Yes, Virginia efforts by JWT, including the TV special and the Thanksgiving Day float.

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About

Credits

Date
Nov 10, 2011
Agency:
JWT New York
Chief Creative Officer:
Peter Nicholson
Client:
Macy's
Executive Creative Director:
Matt MacDonald
Creative Director:
Craig Love
Creative Director:
Shayne Millington
Creative Director:
Lea Ladera
Art Director:
Chad Baker
Art Director:
Joseph Merkeley
Copywriter:
Emily Sander
Planner:
Jonathan Fletcher
Director of Digital Production:
Suzanne Molinaro
Director of Brand Production:
Sergio Lopez
Director of Creative Technology:
Martin Legowiecki
Executive Producer:
Brenda Fogg
Executive Producer:
Robin Feldman
Producer:
Catherine Christiansen
Production Design:
Jenny Horn
Production Design:
William Creedle
Production Design:
Mishu Hassan
Production Company:
Metaio
Production Company:
The Ebeling Group
Media Agency:
MEC

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