Macy's: Yes Virginia, The Musical

New campaign spreads Virginia's X-mas spirit to kids around the country

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Macy's and JWT contributed to the pop culture that surrounds Christmas when in 2009 they launched "Yes Virginia," an award-winning animated special produced out of The Ebeling Group that illustrated the tale of a young girl who wrote to The New York Sun wondering if there really was a Santa Claus. The paper's editor Francis P. Church responded to her with a moving piece about the importance of believing. The retailer now invites children around the country to become part of that story, with the launch of "Yes, Virginia, The Musical," the latest addition to Macy's ongoing "Believe" holiday campaign.

The online program available at yesvirginiamusical.com, gives schools access to a stage adaptation of the film, including scripts, scores, production reference materials as well as advice from the pros. Macy's will also give $1,000 grants to 100 schools to help out with their productions.

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About

Credits
Date
Aug 22, 2012
Agency:
JWT New York
CCO:
Jeff Benjamin
Client:
Macy's
Co-Chief Creative Officer:
Matt MacDonald
Co-Chief Creative Officer:
Ryan Kutscher
Chief Integration Officer:
Mike Geiger
VP/Creative Director:
William Schermerhorn
CD:
Craig Love
CD:
Shayne Millington
Creative Director:
Wesley Whatley
AD:
Raihana Halim
AD:
Ben Chiang
CW:
Justine Cotter
Planning Director:
Jonathan Fletcher
User Experience:
Jon Fishel
Head of Production:
Sergio Lopez
Director of Digital Production:
Paul Sutton
EP:
Robin Feldman
Executive Digital Producer:
Margaret McLaughlin
Digital Producer:
Vanessa Scanlan
Senior Broadcast Producer:
Andrea Curtin
Senior Line Producer:
Atalie Kessler
Director of Technology:
Ricky Bacon
Technical Lead:
David Wu
QA Manager:
Jane Irzhak
Global Business Director:
Claire Capeci
Project Manager:
Lindsey Allen
Digital Production Company:
Stopp LA
Production Company:
Greenpoint Pictures
Director:
Jacob Lincoln
Post-production:
Greenpoint Pictures
Director:
Jacob Lincoln
Editor:
David Etkin
Editor:
Thomas Zoranski
Editor:
Adam Porter
Editing House:
Greenpoint Pictures
Music:
JWTwo Entertainment
Post Production:
Macy's Studios
Editor:
Danny Abel
Editor:
Eric Grush
Media Agency:
MEC

See more credits

Category
Genre
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