Creativity

MADD: Lose Control - Boy

You have no control.

Published on Mar 26, 2012

Editor's Pick

How dangerous is drinking? MADD and Esparza Advertising take a different tack to alcohol education by emphasizing how drinking to excess makes you lose control, something teens consider very important. Shot with shaky camerawork and in the semi-dark, the spots are a bit disconcerting, especially when they black out and you can't see what happens after the films end.

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About

Credits

Date
Mar 26, 2012
Agency:
Esparza Advertising
Client:
MADD
Creative Director:
Adam Greenhood
ACD:
Jeremy Spencer
Art Director:
Zak Rutledge
Production Company:
Buffalo Picture House
Director:
Felix Thompson
Producer:
Gabrielle Nadig
DP:
Brandon Roots
Art Direction:
Emmeline Wilks-Dupoise
Edit:
Paul Penczner

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