Maes da Se - Mothers of Se: The Missing Captcha

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Leo Burnett Tailor Made, along with the NGO Mães da Sé, developed a new technology that creates a new use for the Captcha: finding missing people.
Dec 18, 2015
Leo Burnett Tailor Made - Brazil
Chief Creative Officer:
Marcelo Reis
Maes da Se - Mothers of Se
Creative Director:
Marcio Juniot
Creative Director:
Pedro Utzeri
Creative Director:
Marcelo Bruzzesi
Creative Director:
Rodrigo Jatene
Pedro Furtado
Art Director:
Vitor Menezes
Fred Corazza
Account Team:
Denise Millan
Account Team:
Junior Bottura
Account Team:
Rafael Oliveira
Account Team:
Marcelo Martirani
Account Team:
Julia Cardoso
Media Team:
Fernando Sales
Media Team:
André Massuda
Media Team:
Leonardo Moraes
Media Team:
Leandro Fujita
Ana Luiza Santos
Jad Fayad
Agency Producer:
Celso Groba
Agency Producer:
Maria Fernanda Moura
Agency Producer:
Dudi Ciampolini Bourroul
Client Approval:
Ivanise Esperidião da Silva Santos
Motion Designer:
Christian Balzano
Digital Production Company:
Iwwa Digital
Sound Production Company:
Casa da Árvore
Audio Producer:
Pedro Penna
Audio Producer:
Fernando Ianni

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