Creativity

Magazine Luiza: Crossword Ad

Retirees get a clue.

Published on Apr 01, 2011

Editor's Pick

Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country's most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 01, 2011
Agency:
Ogilvy Brazil
Client:
Magazine Luiza
Executive Creative Director:
Anselmo Ramos
Creative Director:
Eduardo Marques
Art Director:
Bruno Ribiero
Art Director:
Pedro Izique
Copywriter:
Eduardo Marques
Copywriter:
Hugo Veiga
Art Assistant:
Diego Machado
Media Director:
Luis Monteleone
Motion Design/Edit:
Rubens Angelo
Sound:
Bamba Music

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.