Magazine Luiza: Crossword Ad

Retirees get a clue.

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Editor's Pick

Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country's most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store.

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Apr 01, 2011
Ogilvy Brazil
Magazine Luiza
Executive Creative Director:
Anselmo Ramos
Creative Director:
Eduardo Marques
Art Director:
Bruno Ribiero
Art Director:
Pedro Izique
Eduardo Marques
Hugo Veiga
Art Assistant:
Diego Machado
Media Director:
Luis Monteleone
Motion Design/Edit:
Rubens Angelo
Bamba Music
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