Magimix: Le Toaster Vision

Say goodbye to burnt toast.

Published on Jan 06, 2010

Editor's Pick

Fifteen years in the making, this see-through toaster created by Magimix lets you watch your bread turn into toast. Foregoing the traditional metal parts that typically flank both sides of the slices, the device houses its heating elements in its upper and bottom corners behind long-life quartz rods to promote even heat distribution.

See more of the product's make up in Magimix's Vision Toaster video. The product is currently available exclusively at British retailer John Lewis.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 06, 2010

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.