Creativity

Magners: Made in the Dark

The sun is overrated.

Published on Mar 26, 2012

Editor's Pick

The citizens of Clonmel, Ireland are used to doing things in the dark. And not just the things you expect should be done after nightfall. We're talking tennis tournaments and haircuts. That's because Magners has figured out that cider made in the dark tastes better, as shown in this commercial out of The Red Brick Road.

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About

Credits

Date
Mar 26, 2012
Agency:
The Red Brick Road London
Client:
Magners
Creative:
Matt Davis
Creative:
Richard Megson
Creative:
Sam Cartmell
Art Director:
Marc Donaldson
Art Director:
Jamie Bennett
Business Director:
Sophie Edwards
Agency Planner:
David Hackworthy
Agency Planner:
Oli Feldwick
Agency Producer:
Charles Crisp
Production Company:
Outsider
Director:
Outsider
Director:
Dom & Nic
Producer:
John Madsen
Director of Photography:
TBC
Editor:
Struan Clay (Final Cut)
Post Production:
Framestore
Music:
Mark Campbell
Mixer:
One More Music Company
Audio Post Production:
Jim Griffin - Jungle
Media Agency:
MPG
Media Planner:
Rebekah Cavanagh

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