Lowe Brindfors just released the second installment of Magnum Pleasure Hunt, which sees its lady bonbon hunter frolicking through the streets of Soho, Paris, and Rio de Janeiro in search of the brand's chocolatey treats. Players to help her collect the goodies throughout the journey, which includes everything from a Frogger-like street game and rides on scooters, surfboards and helium balloons. B-Reel and B-Reel Films returned to produce the project.
Like the first version, other brands are part of the party, including Bing Maps, which serves as a the locational framework of the pleasure seeker's travels, as well as other advertisers like KLM and Bulgari. The sequel boasts stronger production values than the original--more than 6,500 photos were used to capture the 3D likenesses of the featured cities. The game also featuresa multiplayer element.
Read more about the effort on Adage.com.