Magnum: Pleasure Hunt

A hunt for bonbons across the web

Published on

Editor's Pick

In Magnum Pleasure Hunt, an interactive advergame created by Lowe Brindfors, players take a girl on a journey across the internet, collecting chocolate bonbons as she goes.

They can control the girl as she runs and jumps through a series of different websites, interacting with them and with ads for different brands. For example, one point she dives into a YouTube video of a fashion show, in another she jumps into the car in a Saab ad and drives off into a video-game type scenario where players control the car.

In the end frame, the girl finally reaches the ice-cream - new Magnum Temptation Hazelnut with Bonbons - and the player's score in the game is displayed. They can then share on Facebook and challenge friends.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 15, 2011
Agency:
Lowe Brindfors
Art Director:
Patrik Westerdahl
Client:
Magnum
Art Director:
Petter Lublin
Copywriter:
Henrik Haeger
Strategy Director:
Oscar Erlandsson
Designer:
Ellinor Bjarnolf
Production:
B-Reel
Sound:
Plan8
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age