In Magnum Pleasure Hunt, an interactive advergame created by Lowe Brindfors, players take a girl on a journey across the internet, collecting chocolate bonbons as she goes.
They can control the girl as she runs and jumps through a series of different websites, interacting with them and with ads for different brands. For example, one point she dives into a YouTube video of a fashion show, in another she jumps into the car in a Saab ad and drives off into a video-game type scenario where players control the car.
In the end frame, the girl finally reaches the ice-cream - new Magnum Temptation Hazelnut with Bonbons - and the player's score in the game is displayed. They can then share on Facebook and challenge friends.