Creativity

Magnum: Pleasure Hunt

A hunt for bonbons across the web

Published on Apr 15, 2011

Editor's Pick

In Magnum Pleasure Hunt, an interactive advergame created by Lowe Brindfors, players take a girl on a journey across the internet, collecting chocolate bonbons as she goes.

They can control the girl as she runs and jumps through a series of different websites, interacting with them and with ads for different brands. For example, one point she dives into a YouTube video of a fashion show, in another she jumps into the car in a Saab ad and drives off into a video-game type scenario where players control the car.

In the end frame, the girl finally reaches the ice-cream - new Magnum Temptation Hazelnut with Bonbons - and the player's score in the game is displayed. They can then share on Facebook and challenge friends.

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About

Credits

Date
Apr 15, 2011
Agency:
Lowe Brindfors
Art Director:
Patrik Westerdahl
Client:
Magnum
Art Director:
Petter Lublin
Copywriter:
Henrik Haeger
Strategy Director:
Oscar Erlandsson
Designer:
Ellinor Bjarnolf
Production:
B-Reel
Sound:
Plan8

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