Creativity

Mahindra: Rise

Feel good.

Published on Aug 26, 2011

Editor's Pick

Babies, runners and revolutionaries rise to the challenge in this new spot for Indian conglomerate Mahindra, part of a multiplatform campaign created out of StrawberryFrog NY and directed by indie darling Harmony Korine. The slow motion shots of people getting up on their feet were captured by Anthony Dod Mantle, who was cinematographer on Slumdog Millionaire and 127 hours.

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About

Credits

Date
Aug 26, 2011
Agency:
StrawberryFrog New York
Client:
Mahindra
Exec. Creative Director:
Scott Goodson
Exec. Creative Director:
Kevin McKeon
Creative Director:
Corinna Falusi
Creative Director:
Todd Beeby
Agency Producer:
John Garland
Production Company:
MJZ
Director:
Harmony Korine
Exec Producer:
Eric Stern
Producer:
Laurie Boccaccio
Director of Photography:
Anthony Dod Mantle
Editor:
Rick Russel
Editor:
Sonejuhi Sinha
Editor:
Viet-An Nguyen
Post-production:
Final Cut - New York
Music:
Human Worldwide
End Title Graphics:
Lifelong Friendship Society

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