Awkward! You'll Definitely Relate to This Funny Ad About an Oversharing Holiday Party Guest

Unilever Boosts Maille With a Comic Holiday Spot, and Boutique Stores

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Editor's Pick

Let the mustard wars commence. Grey Poupon has already proved that upscale condiments and comedy go well together. Now Unilever-owned mustard Maille has appointed London agency Adam & Eve/DDB to work its magic on the brand -- in particular the kind of excruciating social comedy it brought to spots for Harvey Nichols and Mulberry. In this superbly acted online spot, a woman overshares about her love life at a holiday dinner party. The voiceover (by "Absolutely Fabulous" actress Joanna Lumley), invites us to be a "memorable guest for the right reason this Christmas" and bring a pot of Maille instead. James Rouse (Harvey Nichols' Grand Prix-winning "Sorry I Spent it on Myself") directed.

The appointment of Adam&Eve/DDB comes as Unilever is putting more marketing muscle behind promoting Maille, originally a French brand but now available internationally. Having identified it as a power brand, it's rolling out a chain of Maille boutiques which sell different versions of the mustard in stoneware jars, with ingredients such as truffles and wine. A boutique on New York's Upper West Side is set to follow stores in London, Paris and Dijon.

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About

Credits
Date
Dec 01, 2014
Agency:
Adam & Eve/DDB London
Client:
Maille
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Creative Team:
Alex Lucas
Creative Team:
Jon Farley
Global Business Director:
Glen Lomas
Director of Digital:
Alex Hesz
Producer:
Jack Bayley
Planner:
Sarah Morning
Media Agency:
Mindshare
Media Planner:
Greg Williams
Production Company:
Outsider
Director:
James Rouse
Editor:
Bill Smedley
Post Production:
Finish
Audio Post Production:
Anthony Moore
Audio Post Production:
Factory
Tags
Category
Industry
Genre
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