Creativity

Awkward! You'll Definitely Relate to This Funny Ad About an Oversharing Holiday Party Guest

Unilever Boosts Maille With a Comic Holiday Spot, and Boutique Stores

Published on Dec 01, 2014

Editor's Pick

Let the mustard wars commence. Grey Poupon has already proved that upscale condiments and comedy go well together. Now Unilever-owned mustard Maille has appointed London agency Adam & Eve/DDB to work its magic on the brand -- in particular the kind of excruciating social comedy it brought to spots for Harvey Nichols and Mulberry. In this superbly acted online spot, a woman overshares about her love life at a holiday dinner party. The voiceover (by "Absolutely Fabulous" actress Joanna Lumley), invites us to be a "memorable guest for the right reason this Christmas" and bring a pot of Maille instead. James Rouse (Harvey Nichols' Grand Prix-winning "Sorry I Spent it on Myself") directed.

The appointment of Adam&Eve/DDB comes as Unilever is putting more marketing muscle behind promoting Maille, originally a French brand but now available internationally. Having identified it as a power brand, it's rolling out a chain of Maille boutiques which sell different versions of the mustard in stoneware jars, with ingredients such as truffles and wine. A boutique on New York's Upper West Side is set to follow stores in London, Paris and Dijon.

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About

Credits

Date
Dec 01, 2014
Agency:
Adam & Eve/DDB London
Client:
Maille
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Creative Team:
Alex Lucas
Creative Team:
Jon Farley
Global Business Director:
Glen Lomas
Director of Digital:
Alex Hesz
Producer:
Jack Bayley
Planner:
Sarah Morning
Media Agency:
Mindshare
Media Planner:
Greg Williams
Production Company:
Outsider
Director:
James Rouse
Editor:
Bill Smedley
Post Production:
Finish
Audio Post Production:
Anthony Moore
Audio Post Production:
Factory

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