Creativity

A Food Truck Feeds the Homeless With Restaurant Leftovers, Courtesy of Brazilian Charity

Make Them Smile and Sao Paulo Agency Africa Worked With Famous Chefs

Published on Apr 17, 2015

Editor's Pick

In Brazil, non-profit group Make Them Smile created a food truck that took leftover ingredients from restaurants, turned them into meals cooked on board, and then fed homeless people in Rio de Janeiro. Sao Paulo agency Africa, part of Brazil's Grupo ABC, facilitated the "Feed Truck" project, which distributed the meals in downtown Rio,Copacabana beach and other neighborhoods in March. Well-known chefs were among those helping to prepare plates of food, and the project was featured on Brazilian TV.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 17, 2015
Agency:
Africa
CCO:
Sergio Gordilho
Client:
Make Them Smile
Creative Vice President:
Alvaro Rodrigues
Creative Director:
Diogo Mello
Art Director:
Gustavo Marcula
Art Director:
Marcos Gemal
Art Director:
Rafael Pfaltzgraff
Copywriter:
Maicon Silveira
Account Director:
Monique Lima
DOP:
Rogerio Faissal
Partner:
TruckVan
Partner:
Gueta Ridzi
Project Manager:
Monique Lima
Production:
Juliana Rodrigues

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.