Make Up For Ever: The First Unretouched Make Up Ad

Photoshop free - but does it work?

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Editor's Pick

"You're looking at the first unretouched makeup ad", reads this ad for Makeup For Ever's HD High Definition foundation.

It's certainly eye-catching enough to make you look closely at the model - and her admittedly real-looking underarm skin - but is it real enough? Does it work? Are our standards so skewed that an ad with a an un-Photoshopped 17-year old genetically gifted model is cause for discussion?

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Date
Mar 15, 2011
Client:
Make Up For Ever
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