It looks like a new horror film's on the way, but it turns out this trailer is Red Bee Media's unusual approach to educating teens and young adults on a different kind of scare. The very authentic-feeling scarefest depicts U.K. students encountering a gruesome fate at the hands of some mysterious bloodsuckers during their travels to Africa. It directs viewers to the Hunting Moon Movie website, where it turns out it's all just a ruse promoting Malaria No More, an organization dedicated to fighting malaria deaths.
The site encourages visitors to sign up for the charity and enter a competition to win prizes like a signed David Beckham football, an Andy Murray tennis racket and a limited edition mosquito locket designed by Stephen Webster. The locket also makes an appearance in the trailer and will go on sail on ASOS.com in November, with all profits going to support MNM U.K.