U.K. Cancer Charity Urges Men To Go Commando

Celebrities Support Awareness Campaign In 60 Second Spot

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Cancer charities are doing more and more to raise awareness of male prostate, bowel and testicular cancer, particularly because of the culture of embarrassment that surrounds discussions of those diseases among men. Orchid developed a Christmas tree ornament in the shape of balls to draw attention to testicular cancer, while Male Cancer Awareness in the UK is urging men to "go commando" and wear no underpants on March 7 to raise awareness of male cancer.

This 60 second TV spot, directed by Hungry Man duo Chaplin and Forbes for agency Lucky Generals, features a host of British celebrities (including comedians Leigh Francis and Bill Bailey, politician John Prescott, TV presenter Dermot O'Leary and '70s claymation character Morph) urging people to support the campaign by leaving their underpants behind and wearing a blue sticker instead. The stickers are available from all Paddy Power betting stores, and over 40 ad agencies have also agreed to distribute them.

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About

Credits
Date
Feb 26, 2014
Agency:
Lucky Generals
Client:
Male Cancer Awareness
Production Company:
Hungry Man
Direction:
Chaplin and Forbes
Tags
Category
Industry
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