Creativity

Malibu To Launch Online Reality Show Based on Best Summer Experiences

Brand Asks People to List Best Summer Experiences on Content Hub

Published on Jun 17, 2014

Editor's Pick

Malibu is trying to position itself as the ultimate summer drink, with a website and online reality show based on people's "best ever summer" experiences. The Pernod Ricard-owned rum brand has launched a content hub (created by digital agency AnalogFolk London) that asks users to choose their top five summer experiences, and share the lists across social media. At the same time, they can submit a video in order to-audition for an online reality show based on the results. The best videos will be shortlisted down to a final casting call for a 40 day reality series beginning at the end of July, in which group of friends will go on a road trip fulfilling the list of summer experiences. Video content from the road trip will be shared on the site, which is being promoted by an Instagram-inspired film using One Republic's "Life in Color" as the soundtrack.

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About

Credits

Date
Jun 17, 2014
Agency:
AnalogFolk London
Client:
Malibu Rum
ECD:
Simon Richings
Creative:
Dan Noller
Copywriter:
Danielle Melia
Designer:
Ben Howarth
Producer:
Stuart Pearman
Client Partner:
Joanna Holdsworth
Planner:
Neil Bennett
UX:
Julie Herskin
Social Media:
Tim Parsons
Creative Technologist:
Rimas Krivickas
Creative Technologist:
Giovanna Ruiu
Creative Technologist:
Luís Rodrigues
Creative Technologist:
Sushil Muppidi
Creative Technologist:
Patrick Shelley
Production Company:
Pulse Films

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