Maloney & Porcelli: Encouragement Sign - Dig

Construction doesn't have to get in the way of fun.

Published on May 12, 2010

Editor's Pick

N.Y. steakhouse Maloney & Porcelli,working Walrus, N.Y., found a clever way to tackle a construction mess happening right outside its doorstep by launching the Maloney & Porcelli Construction Club, a campaign that rewards both customers and construction workers.

The New York Metropolitan Transportation Authority recently started work on a ventilation system outside the restaurant, so the establishment is using this new campaign to keep patrons happy and the workers on schedule. The site features a live webcam of the construction work, as well as a schedule of proposed project completion dates. Visitors can sign up to join the club and members, along with construction crew will be invited to a monthly open bar night throughout the summer if constructions goes according to schedule.

The campaign also includes poster ads that advertise an added bonus for construction workers: if they meet their November deadline to complete construction, they get a free steak dinner.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 12, 2010
Chief Creative Officer:
Deacon Webster
Maloney & Porcelli
Web Developer:
Amy Butterworth
Art Director:
Jillian Dresser
Art Director:
Mary O'Keefe
Mike Lee

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.