S.F. Creatives Rewrite the Rules of Bachelorette Fun with ManServants

Speedos and Spandex Begone

Editor's Pick

San Francisco-based copywriters Josephine Wai Lin and Dalal Khajah have set out to rewrite the rules of bachelorette party fun with a potentially game-changing new service: ManServants. With the help of fellow Bay Area talents Aran Yeo, Christina Nickas and Erin Robinson, they've started a new company that addresses what they believe women really want when it comes to paid-for interactions with hot men. We're not talking about writhing hips and spandex or sex even, but something else entirely.

"ManServants started as a joke, really," said Ms. Wai Lin, who along with her fellow creators have worked at AKQA. "One day our project manager came to work with a pretty hilarious brief for her bachelorette party. She was terrified her friends would get her a stripper and how awkward it would be. That's when we realized strippers were just a hand-me-down fantasy from men and that it was time to give the world what women really wanted."

The service is set to launch officially in the fall and promises to deliver to women and men alike -- a "bespoke" male attendant who fulfills a patron's "looks" type, answers to whatever name he's given and conforms to codes of dress and conduct. For an extra fee, he can be musical, have an acccent and perform spa services.

This hilarious video, directed by Mickey Finnegan, further explains the offerings.

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About

Credits
Date
Jul 24, 2014
Client:
ManServants
Copywriter:
Josephine Wai Lin
Copywriter:
Dalal Khajah
Designer:
Aran Yeo
Creative:
Christina Nickas
Creative:
Erin Robinson
Director:
Mickey Finnegan
Category
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