Creativity

Bacon Will Completely, Totally Change Your Life, According to Maple Leaf

The Best Bargaining Chip

Published on Jul 22, 2013

Editor's Pick

Maple Leaf Foods and Toronto-based agency, john st.tell mom's to retire idle threats and withering glares in the brand's latest bacon spot. A frustrated working mom whose family took her work around the house for granted learns that she (and bacon) can influence them more than she ever realize. In three shorter chore-related spots: "Making the Bed," "House Cleaning," and "Doing the Dishes," we see her wield her powers for (her own) good.

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About

Credits

Date
Jul 22, 2013
Agency:
john st Toronto
Client:
Maple Leaf Canada
Creative Director:
Stephen Jurisic
Creative Director:
Angus Tucker
Copywriter:
Jacob Greer
Art Director:
Denver Eastman
Agency Producer:
Anna Neilson
Director:
Will Beauchamp
Director:
Jamie Cussen
Production Company:
Aircastle Films
Executive Producer:
Will Beauchamp
Executive Producer:
Jamie Cussen
Line Producer:
Lauren Corber
Editorial:
Aircastle Films
Editor:
Anna Feldman
Post Production:
Aircastle Films
Post Production:
Susan Armstrong
Casting:
Jigsaw Casting
Casting Director:
Shasta Lutz

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