Creativity

Unzip Marie Claire's Denim Cover as Guess Sponsors August Issue

Zippable Cover Sent to Subscribers as Newsstand Version Features Zoe Saldana in Denim

Published on Jul 18, 2014

Editor's Pick

Marie Claire's denim-themed August issue, sponsored by Guess, is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip. The denim cover has been sent to Marie Claire's 800,000 subscribers, while the magazine's newsstand version features cover star Zoe Saldana dressed in denim. You can read more about the project at AdAge.com.

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About

Credits

Date
Jul 18, 2014
Client:
Marie Claire

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