Mysterious Beacon of Light Transforms Lives in Exquisite Ad for Marie Curie Charity

Park Pictures' Tom Tagholm Helms Moving Film for Cancer Charity

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Tom Tagholm of Park Pictures (Meet the Superhumans, Classroom), directs a delicate, beautiful spot for cancer charity Marie Curie, showing how its nurses provide comfort to terminally ill patients.

In the moving film, the nurse is represented by a glowing orb of light, arriving at sunset and moving around different households at night to provide comfort to patients. It's only the next morning that we see that the light is actually a person (a real life Marie Curie nurse, Elizabeth Woolley). As she comforts the patient's daughter, we're reminded that Marie Curie nurses work through the night to provide "light in the darkest hours."

Created by Saatchi & Saatchi London and post-produced by MPC, the film was shot with real lightbulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in post-production and MPC VFX supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon.

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About

Credits
Date
Oct 01, 2015
Agency:
Saatchi & Saatchi London
Client:
Marie Curie
Director:
Tom Tagholm
Production Company:
Park Pictures
Post Production Company:
MPC
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Creative:
Will John
Creative:
Franki Goodwin
Planner:
Raquel Chicourel
Account Handler:
Marie Deery
Producer:
Lindsey Stopp
Media Buying Agency:
UM
Media Planner:
Geraldine Ridgeway
Production Company:
Park Productions
Director:
Tom Tagholm
Editor:
Tim Hardy @ Stitch
Producer:
Fran Thompson
Post-Production Company:
MPC
Audio Post-Production company:
Jack Sedgwick @ Wave
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