Mysterious Beacon of Light Transforms Lives in Exquisite Ad for Marie Curie Charity

Park Pictures' Tom Tagholm Helms Moving Film for Cancer Charity

By Alexandra Jardine. Published on Oct 01, 2015

Editor's Pick

Tom Tagholm of Park Pictures (Meet the Superhumans, Classroom), directs a delicate, beautiful spot for cancer charity Marie Curie, showing how its nurses provide comfort to terminally ill patients.

In the moving film, the nurse is represented by a glowing orb of light, arriving at sunset and moving around different households at night to provide comfort to patients. It's only the next morning that we see that the light is actually a person (a real life Marie Curie nurse, Elizabeth Woolley). As she comforts the patient's daughter, we're reminded that Marie Curie nurses work through the night to provide "light in the darkest hours."

Created by Saatchi & Saatchi London and post-produced by MPC, the film was shot with real lightbulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in post-production and MPC VFX supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 01, 2015
Saatchi & Saatchi London
Marie Curie
Tom Tagholm
Production Company:
Park Pictures
Post Production Company:
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Will John
Franki Goodwin
Creative Planner:
Raquel Chicourel
Account Handler:
Marie Deery
Lindsey Stopp
Media Buying Agency:
Media Planner:
Geraldine Ridgeway
Production Company:
Park Productions
Tom Tagholm
Tim Hardy @ Stitch
Fran Thompson
Post Production Company:
Audio Post Production Company:
Jack Sedgwick @ Wave

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.