Performance artist Marina Abramovic is certainly hot right now. Earlier, we saw director Nabil's Cannes New Director's showcase-winning video for Antony and the Johnsons' "Cut the World," a song that was originally written for Robert Wilson's opera "The Life and Death of Marina Abramovic." Her renowned MoMa piece "The Artist is Present," also inspired one of writer and director Jun Diaz' CFDA short films.Even Jay-Z paid homage to her, with his "Picasso Baby" piece of performance art, a six-hour rapping marathon at the Pace Gallery.
Now, she launches a Kickstarter project to fund the Marina Abramovic Institute, which hopes to create a lab where art, spirituality, science and technology meet, in what Ms. Abramovic calls a "new context." MAI will present and preserve durational work in the fields of dance, performance art, theater, film, music and opera, and also host workshops and lectures. Phase zero for the development of MAI was on the artist, now the Kickstarter hopes to raise $600,000 to design the curriculum and the space. In all, $20 million is needed to get MAI off the ground.