You'll Need a Chocolate Hit After Watching This Easter Ad From Marks & Spencer

Mouthwatering Spot Continues 'Adventures in Imagination' Series

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Editor's Pick

Here's one for all you chocolate lovers out there. Long known for its "food porn," Marks & Spencer has been doing some incredible things recently with its food ads. RKCR/Y&R's Adventures in Imagination campaign kicked off last year, introducing a new style of filming various foods being chopped, mashed and twirled to a dance soundtrack (the immensely catchy "Clean Bandit" by Rather Be featuring Jess Glynne.) This Easter offering, which continues the series, is entitled "Adventures in Chocolate," and gives the treatment to eggs, rabbits and more, all in mouthwatering close-ups. You'll crave a chocolate hit just watching. Other ads also promote Easter "sides" to accompany the chocolate, like berries and roasts.

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Mar 30, 2015
Rainey Kelly Campbell Roalfe/Y&R
Marks & Spencer
Creative Director:
Mark Roalfe
Art Director:
Chris Hodgkiss
Pip Bishop
Agency Producer:
Alex Shillingford
Photographer (Press):
Karen Thomas
Director/Production Company:
Michael Roulier & Phillipe Lhomme - Food Film
Francesca O'Brien – Food Film
Bruno Herlin - Food Film
Bruce Townend – The Quarry
Post Production:
Producer (MPC):
Paul Branch
Flame Operator:
Marcus Moffatt
Sound Design:
Parv Thind @ Wave
Tivy Davies
Michael Roulier
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