Creativity

Has Food Ever Looked This Good in an Ad? New M&S Spot Will Make Your Mouth Water

Kicks Off New 'Adventures in Imagination' Campaign

Published on Sep 02, 2014

Editor's Pick

This spot for iconic British retailer Marks & Spencer, promoting its autumn food ideas, makes even the humblest of foods look amazing. Set to the dance-y soundtrack "Clean Bandit" by Rather Be featuring Jess Glynne, foods ranging from potato to pomegranate and prawns twirl, break and splatter with what looks like joyful abandon, all in glorious close-up detail. The ad is RKCR/Y&R with production by Foodfilm, and kicks off a campaign taglined "Adventures in Imagination," with a fashion ad set to break later this week.

The ad builds on the U.K.'s legacy of excellent "food porn," evident by W+K London's award-winning work for Lurpak and by Marks & Spencer's previous "food porn" ads from the last decade, which featured gravel-voiced voiceovers by actress Dervla Kirwan.

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About

Credits

Date
Sep 02, 2014
Agency:
RKCR/Y&R
Client:
Marks & Spencer
Creative Director:
Mark Roalfe
Art Director:
Chris Hodgkiss
Copywriter:
Pip Bishop
Agency Producer:
Tim Page
Photographer:
Maren Caruso
Prod. Co.:
Foodfilm
Director:
Michaël Roulier
Director:
Philippe L'homme
Producer:
Francesca O'Brien
Edit Company:
The Quarry
Editor:
Bruce Townend
Post Production:
MPC
Post Producer:
Paul Branch
Flame Operator:
Marcus Moffatt
Sound Design:
Parv Thind @ Wave
Music:
Native
Colorist:
George K @ MPC

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