Creativity

Marks & Spencer: Augmented Reality Valentine's Ad

Last minute Valentine's advice, via Augmented Reality.

Published on Feb 13, 2012

Editor's Pick

Marks & Spencer is targeting last minute Valentine's shoppers today with an Augmented Reality billboard in London's Waterloo station. Customers first need to download the Aurasma Lite AR app, then place their phone or tablet device over the image to trigger an AR experience that brings the model in the ad to life. She will recommend gifts from M&S' flower and lingerie ranges, before directing customers to purchase direct from their mobiles. M&S worked with digital agency Profero, as well RKCR/Y&R and Walker Media.

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About

Credits

Date
Feb 13, 2012
Agency:
Profero London
Client:
Marks & Spencer
GAD:
Ho Raven
ECD:
Elspeth Lynn
Art Director:
Lucas Levitan
CW:
Julie Seal
Project Manager:
Karan Franklin

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