Marks & Spencer's Captures the Delight of A Little Girl in Cute Back to School Ad

Brand Highlights 'Every Milestone' in New Campaign

Published on

Editor's Pick
Back to school ads are back with a vengeance, but this spot from Marks & Spencer is one of the best we've seen. It features an (amazingly cute) little girl explaining, with real delight, how she can now get dressed by herself, without her mother's help, and how it helps that she can now push her hand through her sleeve without doing up buttons (thanks to M&S's Expandicuffs). The spot, by by Rainey Kelly Campbell Roalfe/Y&R, is one of a series carrying the tagline "Every Milestone" and featuring street-cast children, at different stages of their school life, talking unscripted about their school uniform. A digital and social campaign uses the #everymilestone hashtag.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 19, 2014
Agency:
RKCR/Y&R
Client:
Marks & Spencer
Creative Director:
Mark Roalfe
Art Director:
Nicola Wood
Copywriter:
Andy Forrest
Prod. Co.:
Academy
Director:
Si & Ad
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age