Creativity

Marks & Spencer Holiday Spot Is a Showstopper, Not a Story

Partying, Glitterballs and 'Uptown Funk'

By Alexandra Jardine. Published on Nov 06, 2015

Editor's Pick

British retailer Marks & Spencer has gone for a different approach to Christmas advertising this year, with a showstopper of an ad that's all about partying, surprise and spectacle, in contrast to last year's storytelling effort that featured fairies.

Following the style of its recent fashion and food ads, which carried the tagline "The Art Of", this commercial is styled "The Art of Christmas" and features strutting fashion models, giant glitterballs and oversized gift-wrapped boxes, as well as some cute kids jumping excitedly around. It's all set to the soundtrack of Mark Ronson's "Uptown Funk," which has featured in previous M&S ads, and while it's spectacular, it certainly isn't as memorable as M&S's previous offerings, or those of some its rival retailers (it was released hours after rival John Lewis's tearjerker about the "Man in the Moon." )

For more insights into this year's Christmas crop, see AdAge.com.

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About

Credits

Date
Nov 06, 2015
Agency:
Rainey Kelly Campbell Roalfe/Y&R
Client:
Marks & Spencer
Creative Director:
Mark Roalfe
Art Director:
Steve Williams
Copywriter:
Adrian Lim
Business Director:
Priya Patel
Business Director:
Matt Delahunty
Account Manager:
Eileen Cosgrove-Moloney
Agency Producer:
Fiona Plumstead
Agency Producer:
Sarah Corfield
Agency Producer:
Jody Allison
Director:
Christian Larson
Production Company:
RSA Films
Producer:
Jacob Swan Hyam
Editor:
Matt Nee
Editor:
Scot Crane
Editor:
Scott Cato
Post Production Company:
Moving Picture Company
Sound Design:
Wave
Sound Design:
Red Pipe
Typographer:
Tivy Davis
DOP:
Tom Towend

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