Creativity

'Summer of Love' Inspires Marmite's Groovy Limited Edition Jar

Psychedelic Posters and Video Promote Limited Edition Jars

By Alexandra Jardine. Published on Jul 27, 2015

Editor's Pick

Woodstock inspired Marmite's latest "love it, hate it" themed campaign, which centers around a limited edition "Summer of Love" jar design. The ads, by Adam & Eve/DDB, include some colorfully psychedelic posters as well this amusing online video, in which a peace-loving hippy kitten sings of her love for the iconic British foodstuff, versus an angry rocker stamping his hatred.

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About

Credits

Date
Jul 27, 2015
Agency:
Adam & Eve/DDB London
Chief Creative Officer:
Ben Priest
Client:
Marmite
Executive Creative Director:
Ben Tollett
Copywriter:
Shay Reading
Art Director:
Frank Ginger
Business Director:
Dylan Davenport
Account Manager:
Olivia Chittenden
Planner:
Will Grundy
Producer:
Daniel Moorey
Production Company:
Big Active
Soundtrack Composer:
Menlo Park Music
Animation:
Andy Baker
Illustrator:
Jim Stoten
Audio Post-Production:
Menlo Park Music
PR Agency:
Clarion
PR Agency:
W Communcations
Media Agency:
Mindshare

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