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Marrying: Ring Stick Images

Business Card Created via Jung von Matt Turns Into Tool for Wannabe Spouses

Editor's Pick

Getting engaged but don't know your future spouse's ring size? German ring manufacturer Marrying has the perfect solution in the form of its new business card, conceived out of Jung von Matt Hamburg. The retailer approached the agency with the task of improving its customer experience. The agency delivered with this clever design idea, a biz card that turns into a familiar jewelers' tool when it's rolled up -- a ring measuring stick.

According to JVM creative director Jonas Keller, "We found out that men often don't know their woman's ring size. Men can secretly slide one of her rings on the stick, find out the size by reading the scale and then buy the perfect ring in the store. Due to an adhesive corner the card remains in its ring stick-shape."

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About

Credits
Date
Apr 16, 2014
Agency:
Jung von Matt/Alster
Client:
Marrying
ECD:
Thim Wagner
ECD:
Gotz Ulmer
Creative Direction:
Carsten Jamrow
Creative Direction:
Jonas Keller
Art Direction:
Victoria Walter
Art Direction:
Felipe Franco
Copywriter:
Philipp Hentges
Copywriter:
Tim Cantow
Project Manager:
Michael Falkensteiner
Project Manager:
Carmen Bayer
Art Buying:
Manja Von-Mutzenbecher
Art Buying:
Yannik Nielsen
Audioproduction:
White Horse Music
Audioproduction:
Lena Odebrecht
Audioproduction:
Jared Meier-Klodt
Design:
Carsten Jamrow
Design:
Felipe Franco
Design:
Victoria Walter
Filmanimation:
OPTIX Digital Graphics
Category
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