Creativity

Moon River Meets Rap; This Galaxy Ad Beautifully Updates a Classic

Latest Spot From Mars-Owned Brand Promotes New Duet Variant

By Alexandra Jardine. Published on Sep 14, 2015

Editor's Pick

Mars' Galaxy chocolate brand gives Henry Mancini's "Moon River" a daring modern twist in its latest spot, having previously used the "Breakfast at Tiffany's" classic in a 2013 ad that recreated Audrey Hepburn in CGI.

The U.K. ad, by Abbott Mead Vickers BBDO, promotes new variant Galaxy Duet and thus features two singers, Chanele McGuinness and Bxnjamin, recording a duet of the song, in which she sings liltingly and he raps. Somewhat surprisingly, it really works, and it's a great update of an old favorite.

The three-minute ad ran during "The X Factor" last weekend. It was directed by The Sweetshop's Ed St Giles. The track is also available for pre-order on iTunes.

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About

Credits

Date
Sep 14, 2015
Agency:
AMV BBDO London
Client:
Mars

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