Creativity

Your Cat Can Speak 'Human' With Temptations' Talking Collar

3D-Printed Collar Connects to Smartphone App

By Alexandra Jardine. Published on Apr 28, 2016

Editor's Pick

Pet owners, if you've ever wondered what your cat was thinking, now's the time to find out. Mars Temptations has created a "talking cat collar" to help process meows into human speech.

The pet food brand worked with agency Adam&Eve/DDB and production house Acne on the "Catterbox" project, which incorporates a microphone, speaker, Bluetooth technology and Wi-Fi into the 3D printed collar. This allows cats' meows to be recorded, processed, and then "translated" into human speech.

The collar, which is coated in rubber lacquer and comes in four colors, connects with a smartphone app that allows cat owners to choose their cat's new human voice from a range of options. The prototype will launch in the U.S. and New Zealand on April 28.

The cat collar is the first product to come out of a new "Temptations Lab," developed by the brand in collaboration with Adam&Eve/DDB to develop projects that help owners spend more time with their cat.

"Cats are often perceived as quite hard to get to know, independent pets, so we set up the Temptations Lab to find innovative ways to inject even more fun into a cat and owner's relationship," said Richard Brim, Executive Creative Director at Adam&Eve/DDB in a statement.

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About

Credits

Date
Apr 28, 2016
Agency:
Adam & Eve/DDB London
Client:
Mars Temptations
Global Brand Director:
Peter Simmons
Chief Creative Officer:
Ben Priest
Excecutive Creative Director:
Richard Brim
Exec Creative Director:
Ben Tollett
Copywriter:
Natasha Lyons
Art Director:
Dan Lacey
Agency Producer:
Agne Acute
Agency Producer:
Matt Craigie
Planner:
Stuart Harrison
Planner:
Jessica Lovell
Managing Partner:
Fiona McArthur
Business Director:
Amelia Blashill
Account Director:
Katie Baker
Production Company:
Acne
Executive Producer:
Ben Clark
Creative Director Acne R & D:
Johan Holgrem
Producer R & D / Digital:
Niclas Bergstrom
Research Acne R & D:
Caroline Tell
Research Acne R & D:
Mikael Vig
Engineering Acne R & D:
Patrik Lindberg
Sound Engineer Acne R & D:
Svante Stadler
Media Agency:
Starcom Worldwide
Film Production Company:
Acne
Film Producer:
Tim Mardell
Director:
Joakim Behrman
Director of Photography:
Adrian Wigerdal
Director of Photography:
Joakim Behrman
Editor:
Pablo Antonio Lobanino
Editor:
James Ireland
Post Production:
Cain&Abel
Audio Post Production:
Clearcut Sound Studios

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