Creativity

The Cat Treat Packs in These Ads Really Have Been Attacked by Kitties

Mars Temptations Combines Outdoor Campaign With .... a Cat Video

Published on Jan 12, 2015

Editor's Pick

Mars pet food brand Temptations tapped into the cat video-loving public last year with some hilarious ads about cat treats that took their inspiration from Nike or Adidas. Now the brand is back with another film from Adam & Eve/DDB that plays on the funny things felines do, and has cleverly combined it with an outdoor campaign.

The poster campaign, which is running in the U.S., features ravaged-looking cat treat packaging with the hashtag #packattack. However, this is no mockup. As the brand's online film here demonstrates, the packs used in the campaign really were destroyed by a bunch of cats. Temptations hopes people will follow the instructions to share their own ravaged packs on social media, using the hashtag #packattack.

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About

Credits

Date
Jan 12, 2015
Agency:
Adam & Eve/DDB London
Client:
Mars Temptations
Director:
Josh Hine
Editor:
Josh Hine
Production Company:
Blink Art
Production Company Producer:
Katy MacGregor
Head of Social:
Simon Adamson
Social Media Manager:
Jessica Taylor

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