Mars pet food brand Temptations tapped into the cat video-loving public last year with some hilarious ads about cat treats that took their inspiration from Nike or Adidas. Now the brand is back with another film from Adam & Eve/DDB that plays on the funny things felines do, and has cleverly combined it with an outdoor campaign.
The poster campaign, which is running in the U.S., features ravaged-looking cat treat packaging with the hashtag #packattack. However, this is no mockup. As the brand's online film here demonstrates, the packs used in the campaign really were destroyed by a bunch of cats. Temptations hopes people will follow the instructions to share their own ravaged packs on social media, using the hashtag #packattack.