Felines Throw Punches in Mars Temptations' Latest Crazy Cat Video

Petfood Brand Also Partners With Buzzfeed on Branded Game

Published on

Editor's Pick

Having amused us last year with a Nike-style film for pet food, Mars Temptations and Adam & Eve/DDB are back with this video promoting the company's new Snacky Mouse product, a toy the cat needs to hit to get the treats out.

A selection of cute felines don boxing gloves (with the help of some VFX) and take out a variety of characters, from Jell-O to light switches and cartoon boxers. It's silly, surreal fun, and almost bound to go viral among cat lovers.

The agency has also developed a branded animated game, Snacky Mouse Rumble, with Buzzfeed, representing the first time Buzzfeed's game team has worked with a partner on an action game.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 17, 2015
Adam & Eve/DDB London
Chief Creative Officer:
Ben Priest
Mars Temptations
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Executive Creative Director:
Richard Brim
BBH Deputy Executive Creative Director:
Dan Fisher
Frances Leach
Art Director:
Christopher Bowsher
Planner (Creative Agency):
Elaine Miller
Media Agency:
Starcom US
Benedict Morgan/ Stock Image
Retouching Company:
Stanley's King Henry
Production Company:
Passion Pictures - London
Tim Hope
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age